The Ultimate Guide to Visiting Storico Ceramica in Bologna

The Ultimate Guide to Visiting Storico Ceramica in Bologna

Planning your trip to Bologna to discover the latest in ceramic and porcelain tile design?

Make time for one more important stop.

Make it a #StoricoStop.

During your Bologna visit, Storico Ceramica invites tile importers, distributors, architects, interior designers, developers and sourcing professionals to discover our latest collections, discuss business opportunities and explore potential partnerships.

Located at the Marriott Hotel in Bologna, just 1 KM from Cersaie, Storico offers an opportunity to step away from the exhibition floor and have a focused conversation with our team.

This guide will help you understand what to expect, who should visit and how to make the most of your Storico Stop.

What Is a #StoricoStop?

A #StoricoStop is your dedicated opportunity to meet Storico Ceramica in Bologna during your exhibition visit.

Instead of simply walking through exhibition halls and browsing hundreds of collections, a Storico Stop gives you time to:

• Discover Storico's latest porcelain tile collections
• Explore new designs, formats and finishes
• Discuss your sourcing requirements
• Talk directly with the manufacturer
• Explore import and distribution opportunities
• Discuss upcoming projects
• Request samples and product information
• Understand potential market-specific opportunities

Think of it as a focused business meeting built into your Bologna itinerary.

Where Can You Meet Storico Ceramica?

Storico Ceramica will be meeting industry professionals at:

Marriott Hotel, Bologna

Just 1 KM from Cersaie

This convenient location makes it easy to include a Storico Stop before, after or between your exhibition activities.

You don't have to make a separate trip across Bologna.

Simply add Storico to your schedule.

Why Should You Visit Storico?

Cersaie gives you the opportunity to see what is happening across the global ceramic industry.

A Storico Stop gives you something different:

Time for a focused conversation.

You can discuss your specific requirements instead of simply browsing products.

Whether you are looking for a new supplier, expanding your existing product portfolio or sourcing for a project, meeting directly with the manufacturer can help you explore possibilities more efficiently.

For international buyers, it is also an opportunity to understand whether Storico could fit into your long-term sourcing strategy.

Who Should Make a #StoricoStop?

A Storico Stop is designed for professionals who work with tiles, surfaces, architecture, interiors and construction.

Tile Importers

If you are looking for new international suppliers or evaluating collections for your market, use your meeting to explore:

• Product categories
• New collections
• Formats and finishes
• Manufacturing capabilities
• Export opportunities
• Potential long-term supply

Tile Distributors & Wholesalers

Looking to strengthen or refresh your product portfolio?

Discuss which collections could complement your current range and which products may offer new opportunities in your market.

Architects

Explore new porcelain surfaces, formats and aesthetics that can inspire your upcoming specifications and architectural projects.

Interior Designers

Discover collections suitable for residential, hospitality, retail and commercial interiors and explore new possibilities for your design concepts.

Developers & Project Buyers

If you are sourcing tiles for an upcoming project, a dedicated meeting can help you discuss requirements, product suitability and potential sourcing options.

Retailers & Sourcing Professionals

Discover collections that could bring something different to your customers and explore potential supplier relationships.

What Can You Discover at Storico?

At your Storico Stop, explore collections designed for contemporary international markets.

Porcelain Tile Collections

Discover porcelain surfaces developed for a variety of residential, commercial and architectural applications.

Marble-Inspired Surfaces

Explore sophisticated marble-inspired designs that bring the visual character of natural marble into contemporary porcelain surfaces.

Natural Stone Looks

Discover surfaces inspired by the textures, tones and character of natural stone.

Large Formats

Explore larger tile formats for modern architectural and interior applications.

Contemporary Finishes

Discover different combinations of colours, textures, patterns and finishes designed to support today's interiors.

New Collections

See what is new from Storico and explore collections that could become part of your next product range or project.

What Happens During a Storico Stop?

Your meeting is designed around your requirements.

Depending on your interests, the conversation can cover:

1. Introduction

Tell us about your business, market or project requirements.

2. Collection Exploration

Explore collections relevant to your product category, design preferences or target market.

3. Product Discussion

Discuss formats, finishes, applications and product options.

4. Business Discussion

For importers and distributors, explore potential sourcing and distribution opportunities.

5. Project Discussion

For architects, designers and project buyers, discuss specific requirements for upcoming projects.

6. Samples & Follow-Up

Discuss samples, catalogues, product information and possible next steps.

The goal is simple:

Make your meeting meaningful to your business.

What Should You Discuss With the Storico Team?

If you are an importer or distributor, come prepared with questions.

You may want to discuss:

• Which collections are available?
• What sizes and finishes are offered?
• What are the latest collections?
• What markets does Storico currently serve?
• What products could complement our portfolio?
• What are the production capabilities?
• What are the possibilities for long-term sourcing?
• Can samples be provided?
• Can products be developed for specific requirements?
• What would the next step look like?

The more specific your requirements, the more productive your conversation can be.

For Architects & Designers: Come for Inspiration

Not every Storico Stop needs to begin with a purchasing conversation.

Sometimes it begins with a design idea.

Explore surfaces, colours, textures, formats and natural-material interpretations that can inspire your next project.

Consider bringing details of upcoming projects so you can discuss how different collections could work within your design direction.

From residential interiors to hospitality, retail and commercial spaces, discover surfaces that can become part of your next concept.

How to Plan Your #StoricoStop

A little preparation can make your meeting much more valuable.

1. Book Your Meeting in Advance

Avoid trying to fit a meeting into an already busy exhibition schedule. Reserve your preferred date and time before arriving in Bologna.

2. Know What You Are Looking For

Have a rough idea of the categories, formats, finishes or designs you want to explore.

3. Share Your Requirements

If you are sourcing for a project or looking for specific products, share your requirements with the Storico team in advance whenever possible.

4. Prepare Your Questions

Think beyond:

"What products do you have?"

Ask questions relevant to your business and market.

5. Allow Time for a Proper Conversation

Don't treat your Storico Stop as a five-minute catalogue pickup.

Give yourself enough time to explore collections and have a meaningful conversation.

What Should You Bring to Your Meeting?

You don't need to bring a suitcase full of documents.

But a few things can help:

• Your company profile or business card
• Current product portfolio
• Product categories you are interested in
• Target market information
• Project requirements, if applicable
• Preferred sizes and finishes
• Reference images or designs
• Questions for the manufacturer

If you are an architect or designer, project references or mood boards can also help communicate your requirements.

Why Meet Storico Outside the Exhibition Floor?

Exhibitions can be busy.

There are people to meet, products to see, halls to navigate and schedules to manage.

A dedicated meeting provides a different environment.

You can slow down.

Look at collections more carefully.

Ask questions.

Discuss your requirements.

And have a direct conversation with the people behind the products.

That's what makes a #StoricoStop different.

How Long Should You Plan for a Storico Stop?

The ideal duration depends on your requirements.

If you simply want to discover the latest collections, a shorter meeting may be sufficient.

If you are an importer, distributor or project buyer evaluating a potential supplier, allow more time for a detailed discussion.

Our recommendation: don't schedule it between two meetings with only a few minutes to spare.

Give yourself enough time to explore, discuss and ask questions.

Make Your Bologna Trip More Productive

If you are already travelling to Bologna for the ceramic industry, don't limit your itinerary to the exhibition floor.

Use your trip to:

Discover.

Explore new collections and surface trends.

Connect.

Meet manufacturers and industry professionals.

Compare.

Evaluate products, collections and sourcing possibilities.

Discuss.

Talk about your specific business or project requirements.

Plan.

Identify potential suppliers and opportunities for the future.

A well-planned Bologna trip can become more than a product-discovery trip. It can become a business-development opportunity.

Your #StoricoStop Checklist

Before leaving for Bologna, make sure you have:

☐ Booked your Storico meeting
☐ Shared your requirements
☐ Prepared your product categories
☐ Listed your key questions
☐ Prepared project details, if applicable
☐ Saved the meeting location
☐ Allowed enough time in your itinerary
☐ Planned your follow-up after the meeting

Your Cersaie Visit Doesn't End at Cersaie

You came to Bologna to discover what is next.

Don't stop discovering when you leave the exhibition hall.

Make one more stop.

Make it Storico.

Just 1 KM from Cersaie

Meet Storico Ceramica at Marriott Hotel, Bologna.

Discover new porcelain tile collections.

Meet the manufacturer.

Discuss your requirements.

Explore sourcing opportunities.

Find possibilities for your next project.

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